So, if you'll remember, in an earlier post I talked about the new invention that was going to be sweeping its way across the beverage market-the Gizmo closure. I was surprised today to stumble across a YouTube comment highlighting exactly why having the closure on cosmetics (which I didn't really understand in the first place) would be absolutely awesome-it can finally put a stop to those god-awful chunks that liquid make up gets when it sits around on the store shelves too long!
Think about it. Ladies, how often have you walking into a store and picked up a brand new tube of mascara, only to have it turn out to be no good two or three weeks down the road because it's so chunky and dry you can barely do it? Now, I don't know diddly squat about how they make mascara, but I have to imagine being able to withhold the ingredients that make it thick and chunky until you're good and ready to use it could only be a good thing!
What do you think?